Google Play Instant – Android Integration

Android Integration

Prior to the Android Oreo release instant apps shipped as part of Google Play Services. With the O release instant apps have become a real citizen of Android.

I worked very closely with Android Settings UX, the Android framework UX and engineering teams to move our product experience into the platform.

Improving opt-in rates

For launch we created a bottomsheet prompting user consent to enable instant apps on their device (shown left). This UI was designed based on legal considerations instead of focus on the present user need. It only saw an acceptance rate around 37%.

So we ran experiments incorporating the consent step into our existing loading UI, parallelizing both steps (shown center). This increased the acceptance rate to ~75%.

Eventually, we moved the consent language into the Play Store Terms of Services, which resulted in a consent rate in the high 90ies.